PS Group
Domain
Web Design
Role
UI Designer
Timeline
2022
The problem & business intent
The challenge
Many home cooks abandoned recipes mid-preparation due to unclear instructions, lack of timing guidance, or overwhelming ingredient lists. Existing apps failed to provide real-time, interactive support, leading to frustration and wasted meals.
The goal
The app was designed to offer step-by-step voice commands, built-in timers, and adjustable portion sizes. By integrating smart kitchen tech, Foome aimed to reduce user errors and boost confidence in amateur chefs.
Business intent
With over 1 million monthly recipe completions, Foome improved cooking success rates and user retention. Its interactive approach made meal prep more approachable, earning features in top culinary publications.
